Look Out for Yourself! Selfish Self-Help Books Are Thriving – But Will They Improve Your Life?

“Are you sure this book?” asks the clerk inside the leading bookstore location on Piccadilly, the city. I had picked up a traditional self-help title, Thinking, Fast and Slow, by Daniel Kahneman, among a group of considerably more popular titles such as Let Them Theory, People-Pleasing, Not Giving a F*ck, Courage to Be Disliked. Isn't that the book all are reading?” I ask. She passes me the cloth-bound Don't Believe Your Thoughts. “This is the book people are devouring.”

The Growth of Personal Development Books

Personal development sales in the UK expanded every year between 2015 to 2023, based on sales figures. That's only the overt titles, not counting indirect guidance (personal story, environmental literature, reading healing – verse and what is thought apt to lift your spirits). But the books selling the best in recent years belong to a particular tranche of self-help: the idea that you improve your life by exclusively watching for yourself. Certain titles discuss halting efforts to please other people; others say halt reflecting regarding them completely. What would I gain through studying these books?

Delving Into the Most Recent Selfish Self-Help

The Fawning Response: Losing Yourself in Approval-Seeking, from the American therapist Clayton, stands as the most recent book in the selfish self-help category. You likely know of “fight, flight or freeze” – our innate reactions to threat. Escaping is effective if, for example you meet a tiger. It’s not so helpful during a business conference. The fawning response is a modern extension within trauma terminology and, the author notes, differs from the common expressions making others happy and interdependence (though she says they represent “aspects of fawning”). Often, people-pleasing actions is culturally supported by the patriarchy and “white body supremacy” (a mindset that elevates whiteness as the norm to assess individuals). So fawning is not your fault, but it is your problem, since it involves silencing your thinking, ignoring your requirements, to appease someone else at that time.

Putting Yourself First

The author's work is valuable: expert, honest, disarming, thoughtful. Nevertheless, it focuses directly on the improvement dilemma currently: What actions would you take if you prioritized yourself in your own life?”

Mel Robbins has distributed six million books of her work The Let Them Theory, with millions of supporters on Instagram. Her philosophy is that you should not only prioritize your needs (referred to as “let me”), you have to also allow other people put themselves first (“let them”). For example: “Let my family arrive tardy to every event we attend,” she states. Allow the dog next door howl constantly.” There's a logical consistency in this approach, to the extent that it prompts individuals to think about not just what would happen if they focused on their own interests, but if everyone followed suit. But at the same time, her attitude is “become aware” – those around you are already permitting their animals to disturb. Unless you accept this philosophy, you'll find yourself confined in a world where you're concerned regarding critical views from people, and – surprise – they aren't concerned about your opinions. This will drain your schedule, effort and mental space, so much that, in the end, you aren't in charge of your personal path. She communicates this to crowded venues on her global tours – London this year; NZ, Oz and the US (another time) subsequently. She has been an attorney, a TV host, a digital creator; she’s been peak performance and setbacks like a broad from a Frank Sinatra song. Yet, at its core, she represents a figure with a following – whether her words are published, on social platforms or presented orally.

An Unconventional Method

I aim to avoid to come across as an earlier feminist, but the male authors within this genre are nearly the same, yet less intelligent. Mark Manson’s The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life frames the problem in a distinct manner: wanting the acceptance of others is merely one among several of fallacies – along with chasing contentment, “victimhood chic”, “blame shifting” – interfering with your aims, which is to cease worrying. The author began sharing romantic guidance over a decade ago, before graduating to everything advice.

The approach doesn't only require self-prioritization, you must also enable individuals prioritize their needs.

Kishimi and Koga's Embracing Unpopularity – with sales of millions of volumes, and promises transformation (as per the book) – is written as a conversation between a prominent Asian intellectual and psychologist (Kishimi) and a young person (Koga, aged 52; okay, describe him as a junior). It relies on the principle that Freud's theories are flawed, and his peer Adler (more on Adler later) {was right|was

Megan Miller
Megan Miller

A passionate food critic and culinary enthusiast with over a decade of experience in reviewing fine dining establishments.